The Briefbase blog
How to run a UGC agency
that does not run you.
No fluff, no listicles. Operational guides from someone building tools for agencies exactly your size.
How to manage 30+ UGC creators without losing your mind
11 min readMost agencies hit a wall between five and ten brands. Here is the system that pushes the wall back.
ReadThe UGC brief template that actually gets usable video back
9 min readMost briefs are too long, too vague, and written for the brand instead of the creator. Here is the structure that flips that.
ReadHow to pay UGC creators when your agency is not in the US
8 min readMost payment guides assume your agency is in California. Here is what to do if it is not.
ReadHow to price UGC services without leaving money on the table
10 min readMost agencies undercharge by 30-50% in their first year. Here is how to read the market and price accordingly.
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